I would bet that you’ve probably watched more videos this month than you have read articles. I know I have. It’s simply a sign of the times. We have less of it, so we absorb it short, visual bits.
It’s a fact that we process visual information some 60,000 times quicker than written text, and that 90 percent of the information transmitted to the brain is of the visual variety. Why then are we surprised when we notice that everyone is wanting to watch or look, as opposed to reading anything?
One good thing about all of this however, is that visual content is far more likely to be shared. Sproutsocial reports that images are liked 2 times more than text, and videos are shared 12 times more that links and text posts combined!
4 suggestions for adding visual content into your marketing
Use videos – Video can enhance your site in many ways, not the least of which is increasing your site traffic many fold. This isn’t just a function of a great YouTube Channel, although that helps. There are several different ways to employ video, from your site to your social platforms like Facebook and Twitter, as well as the dozens of other outlets.
Develop infographics – Consider getting attractive and provocative infographics made for your marketing. They are shared widely if they are well done, and can also improve branding and backlinks to your site.
Images – Image sharing is now an Olympic sport! Okay, well maybe that’s a stretch, but not by much. Sites like Pinterest, Instagram, Tumblr and several others are making it easy to drive tons of visitors to your pages via the photos posted and shared there. These sites are some of the most trafficked sites on the internet, and you need a presence on them today!
Get great at social media – Social media is the the glue and the delivery service for your entire visual content strategy. Sharing on Facebook, LinkedIn, Google+, YouTube, Twitter and others is the engine that drives the machine. Everyday a new innovation for making video and image sharing easier and more social arrives as these sites compete for your interest.
Visual content is where it’s at in 2014, and will have a direct bearing on your site traffic and search rankings.