Building your own brand online contains a lot of small steps (and a few big ones) intended to put you in a position to gain trust and authority for yourself online. You may have the best shop downtown, but if you don’t have an online presence, you won’t exist for anyone that doesn’t know that or searches online.
In order to take your brand online you need to do some very basic steps to get going.
Let’s see what four of those steps are and help you get your business and brand online in 2015.
Four steps to start building your brand online
Here are some of the basics you need to secure in order to successfully take your brand online.
Know who your audience is – You might have a good idea of who you want to appeal to, but this is the time to do some research and see not only who your ideal customer is, but who you will be in competition with for their interest.
Secure your Web properties – Getting a domain name for your brand that accurately reflects your business is crucial. Have a website built. Don’t choose a free site you see advertised, as this will severely limit your alternatives and you won’t really own anything. Bite the bullet, secure web hosting, and get a site built that you can be happy with for a while.
Establish Social Media accounts – Social media is very important these days, because it can have a positive effect on traffic, authority, search ranks and a lot more. Deciding which social sites to employ is up to you, but most likely you’ll be using Facebook, Twitter, LinkedIn and YouTube. Create a presence on these sites and be certain to have consistency in your contact information across each of these as well as your website. Having this last element wrong could really cause search engine problems so attend to it!
Begin to post content and engage people – Once all of your properties are set to go, it’s time for you to begin to populate them with content. This is a necessary step, and one to take care with. It is where your authority, search engine ranks, and traffic will ultimately sprout from. When people begin to engage with you through comments, be sure to keep up your end of the conversation, and thus help begin your brand’s authority online!