It would be easy to dismiss Pinterest as just another photo sharing site and leave it at that. That could be a very expensive mistake! What started off as a cooler version of Flickr has developed into a traffic and conversion powerhouse that’s beating the pants off far bigger and more well-known social properties.

5 Amazing statistics about Pinterest that will change the way you think about it!

    You might find hard to believe: (I did) but it’s a cold hard fact that according to Mashable, Pinterest is now sending more visitors to our sites that the combined forces of Twitter, LinkedIn, Reddit and Google+! What’s even better is that this traffic is converting madly! Would you believe that Pinterest traffic is converting at rates 50% higher than all the others! Pinterest peeps appear to be much more likely to part with dough, shelling out more money more frequently than all of the other big social media behemoths. Pinterest is now attracting 4 times more revenue per click than Twitter and a whopping 27 percent more than Facebook. Who saw that coming? How much more? According to Piqora, a single Pin can now fetch $0.78 in sales, and that figure is growing by nearly 25 percent year over year.

So how to capitalize on Pinterest traffic?

Getting the best results from Pinterest will be a matter of making a decision to make it an integral part of your social media marketing plans. It’s simply not enough to slap a Pin It button on your blog posts or images and hope all went well. Here are a few tips to make Pinterest work for you.

The first step is understanding what you can pin. It’s not just pictures! Any media which includes any sort of visual component has the potential to help out. Think of blog posts, videos, slideshows, book covers, marketing materials, Powerpoint presentations and more. Make it easy for your site visitors to pin your content back to their Pinterest accounts by utilizing a Pin It button. Make a Pinterest account for your business, and start some pin boards, linking back to your products and services on your site. Pinterest is not hard to pick up, and has the potential to drive a large number of converting buyers to your site. Get in while the getting’s good!