For most of us mobile marketing is among those tasks you know you need to do, but aren’t very sure where to begin. It’s abundantly clear that mobile has taken the world by storm now, and that the future of everything is bound to those tiny screens, so we know we have to do it. The only question is how?
We now recognize that roughly 5o percent of all web traffic is now viewing from a mobile device, and fully half of all emails are accessed on mobile. There are lots of ways to make mobile marketing rewarding for your business. For right now let’s just concentrate on four tips that will be beneficial right away!
4 Ideas to quickly utilize mobile marketing in your business!
- Get a mobile website – Mobile devices show your site much differently, as you’re certainly aware. The small screen gives us new imperatives, the most important of those being to increase font and button size, optimize images for the small screens, and be aware that you’ll need shorter, punchier text, as absolutely everyone hates to read a lot on their smartphone.
- Make sure to optimize your emails! – Email is a massive profit center on mobile, and you should employ many of the same optimization tacticsfor this. Make it brief, and lead to where you want them to go quite clearly. Don’t make people work; make it easy!
- Use location based services – Location based services like Yelp, FourSquare and Facebook are finding large audiences as people are becoming used to having ads follow them around while they are out. Envision delivering your mobile coupons to those who are already in the neighborhood!
- Look into mobile ads – We are now seeing that mobile ads are converting about 5 times greater than regular internet ads. An added bonus is that, since this is still quite new to most online advertisers, there is lots of unsold inventory, which in turn keeps the prices low, just waiting for someone to show up and cash in!
Mobile marketing is really not nuclear physics. What it is though is a marvelous way of getting your business face-to-face with those looking for just what you have to offer today!