While many consider content marketing to be the darling of the search engines at present, there is another aspect to ranking your pages well, and that lies on the technical side of things.
Google loves to reward pages that are technically done well with high rankings, as they feel that while you may have great content, if your user experience is less than wonderful, they’ll say no thank you and look elsewhere.
So how can you satisfy the technicians at Google and get them to rank your pages better? Let’s have a look at 5 tips you can use to ensure that your pages are Google-friendly and provide the best user experience you can deliver.
5 Tips for optimizing the technical side of your web pages
Page speed – You may have heard the latest human attention span statistic; that we now are transfixed a mere 8 seconds, one second less than a Goldfish. Therefore it should come as no surprise that Google probably will not rank your site well if it loads slowly, as people will consider this a poor user experience, or simply not go there at all!
Internal links – Google likes to see a good internal linking plan, one that provides users with useful links to relevant pages inside of and outside of the site. And also this plays a role in passing Pagerank. Also, don’t make the mistake of having multiple navigation menus. Use one, as well as a sitemap and a link back to your home page from each page.
Make sure you are Schema compliant – Schema.org is the web language markup that Google, Yahoo and Bing have consented to use in order to better see what your pages are about. This is one you’ll need a webmaster for.
Use HTML elements – A significant part of how your page will be ranked is determined by the use of certain HTML elements that indicate what your content is about. This includes the use of H1-H4 tags, meta data and image optimization, to name a few.
Keywords you wish to rank for – This is your opportunity to tell Google in no uncertain terms what your page is all about, and hopefully be ranked for these terms. You’ll have to make sure they are found in all the places Google is looking for them, such as title tags, titles, description, the body of your content and links.