Creating a Content Marketing Plan is a Necessary First Step!
You’ve heard it a thousand times, nevertheless, content is still very much King. Google loves to rank new fresh substantive content, and most businesses fail at least partially due to a serious lack of content.
And it’s not simply words. It’s a lot of them, authoritative and engaging, original and unique that drive both search engine rankings and traffic. It’s also several other types of content, particularly visual which gets the job done.
So how do you set about crafting all this wonderful content? The first thing to know is you can do this very simply when you create a content marketing plan and determine to follow it. Let’s check out several steps toward generating your own content marketing plan.
Developing a killer content marketing plan
Find your audience and provide them with what they want – All businesses have a unique audience all their own, and yours does as well. You’ll want to identify who they are by creating your own customer “avatar” and understanding what they need.
Decide on types of content – There are several types of content you can use, from simple blog posts to whitepapers, videos, infographics and many more. Decide what you are best able to produce and get on with it!
Create an editorial calendar and stay with it – This part is key: make sure you commit to a publishing schedule and abide by it. Schedule your content in advance, so that not only does it get done, but so that it can coordinate with promotions, product launches and other activities you have going on in your business.
Market your content – Simply creating it isn’t enough, you need to promote your content. With millions of new web pages showing up on the internet daily, it can be difficult to have your voice heard. Promote your content via your social media channels, cross promotions, and even paid ads if appropriate.