These days businesses are creation visual content at an incredible rate, and the question soon arises, where and how to manage these assets? The sheer quantities of images, infographics, videos and creative web art bring into play the need for a cohesive strategy for keeping it all organized should and when you need it.
Assets they are, good for use down the road and as part of your company’s intellectual property. Should you ever want to sell the company at some time, it would be smart to have your visual content assets managed well.
The time savings alone that will occur if you didn’t have to search low and high for that particular image or video can be worth it. Not to mention the need to ensure you have proof of your ownership for these images should a copyright infringement action come against you. That would be an expensive mistake, and one that is totally preventable. Let’s have a quick look at how you can get a better handle on your company’s visual assets.
5 Tips for managing your visual content
Develop a system – Whether you purchase a digital management system and adapt it for your use, or have one designed in-house, it’s imperative that you have a software system that allows you to manage this digitally.
Use your own naming conventions – Make sure you name your image files in a way that depicts what the content is. It saves a ton of time if you name something “old small logo” as opposed to IMG3899976236.
Limit access and establish guidelines – Make sure that you have some control over who accesses your files. This can change as time passes, but keeping up on it is preferable to having problems down the road.
Centralize your storage – Resist the temptation to have files in several different locations. Having your assets in one centralized location, with appropriate backup systems enabled, will make your life a lot easier.
Create access protocols – Not everyone may need the same type of access, and you should be able to control access so that your content is not accessed outside of your company, or by employees no longer employed by you.