January 23, 2024 5 Key Marketing Automation Strategies for Time-Strapped Business Owners

 

 

In today’s dynamic and demanding business landscape, time is a precious commodity. For business owners, especially those juggling multiple roles and responsibilities, finding the time to manage all aspects of their marketing efforts can be an uphill battle. This is where marketing automation comes in as a game-changer, offering a lifeline for time-strapped business owners to streamline their marketing processes, enhance efficiency, and achieve their business goals.

Marketing automation is the utilization of technology to automate repetitive marketing tasks, enabling businesses to operate more efficiently and effectively. It encompasses a wide range of tools and strategies that can automate various aspects of marketing, from email marketing and social media management to lead nurturing and customer relationship management (CRM).

Strategy 1: Automate Email Marketing Campaigns

Email marketing remains a powerful tool for nurturing leads, engaging customers, and driving sales. By automating email campaigns, you can create personalized and targeted messages that reach your audience at the right time, freeing up your time to focus on other critical aspects of your business.

 

 

Here are some ways to automate your email marketing campaigns:

  • Create automated welcome emails: When a new subscriber joins your email list, send them an automated welcome email to introduce your brand, thank them for subscribing, and offer exclusive content or discounts.
  • Set up automated drip campaigns: Design automated drip campaigns to nurture leads through the sales funnel. These campaigns can send a series of personalized emails over time, educating potential customers about your products or services and encouraging them to take action.
  • Automate abandoned cart emails: If a customer abandons their shopping cart, send them an automated email reminding them of the items they left behind and offering a discount or incentive to complete their purchase.
  • Trigger automated emails based on customer behavior: Set up automated emails to be triggered by specific customer actions, such as making a purchase, leaving a review, or celebrating an anniversary. These personalized emails can enhance customer engagement and loyalty.

Strategy 2: Schedule Social Media Posts

Social media is an essential channel for connecting with your audience and building brand awareness. However, maintaining a consistent social media presence can be time-consuming. Fortunately, marketing automation tools can schedule social media posts in advance, ensuring your brand stays visible and engaged with your audience without requiring constant manual effort.

Here are some ways to automate your social media posts:

  • Use social media scheduling tools: Schedule your social media posts in advance using tools like Buffer, Hootsuite, or Sprout Social. These tools allow you to create a content calendar, schedule posts for multiple platforms, and analyze the performance of your social media campaigns.
 

 

  • Automate post timing based on audience insights: Analyze your social media analytics to determine the optimal times to post for your audience. Use scheduling tools to automatically post your content during these times to maximize engagement.
  • Repurpose content across platforms: Create engaging social media content and repurpose it across different platforms to save time and reach a wider audience.

Strategy 3: Nurture Leads with Automated Drip Campaigns

Nurturing leads is crucial for converting them into paying customers. Automated drip campaigns allow you to deliver a sequence of personalized emails or messages over time, gradually educating and engaging potential customers until they are ready to make a purchase.

Here are some tips for creating effective automated drip campaigns:

  • Define your target audience and segmentation: Segment your leads based on their interests, demographics, and purchase behavior. This allows you to create personalized drip campaigns that resonate with each segment.
  • Map out your customer journey: Identify the different stages your leads go through before making a purchase. Design your drip campaign to address each stage, providing relevant information and offers at the right time.
  • Use a variety of content formats: Include a mix of email, text messages, video, and other content formats in your drip campaign to keep your leads engaged and interested.
  • Track and measure results: Monitor the performance of your drip campaign and make adjustments as needed. Use analytics to identify which elements are working well and which need improvement.

Strategy 4: Automate Customer Relationship Management (CRM)

Effective CRM is essential for maintaining strong customer relationships and fostering customer loyalty. Marketing automation tools can automate tasks such as tracking customer interactions, sending personalized birthday greetings, and responding to customer inquiries promptly, ensuring you provide exceptional customer service while saving valuable time.

Here are some ways to automate your CRM processes:

  • Automate customer data collection: Integrate your CRM system with your website and social media platforms to automatically collect customer information. This eliminates manual data entry and ensures your customer data is always up-to-date.
  • Automate customer segmentation: Use CRM automation tools to segment your customers based on their purchase behavior, demographics, and interests. This allows you to send targeted marketing messages and offers to the right customers at the right time.
  • Automate personalized customer interactions: Set up automated triggers to send personalized emails or messages to customers based on their actions. This can enhance customer satisfaction and encourage repeat business.
  • Automate customer support responses: Utilize CRM automation tools to streamline customer support processes. Set up automated responses to frequently asked questions (FAQs) and provide customers with estimated wait times for more complex inquiries.
  • Automate customer feedback collection: Regularly collect feedback from customers through automated surveys or feedback forms. Analyze this feedback to identify areas for improvement and make data-driven decisions.

Strategy 5: Utilize Analytics and Reporting Tools

Data-driven decision-making is crucial for successful marketing. Marketing automation tools provide comprehensive analytics and reporting dashboards, allowing you to track the performance of your automated campaigns, identify areas for improvement, and make informed marketing decisions.

Here are some ways to leverage marketing analytics tools:

  • Track email open rates, click-through rates, and conversions: Monitor these key metrics to assess the effectiveness of your email campaigns and identify areas for improvement.
  • Analyze social media engagement rates and audience growth: Measure the reach and impact of your social media campaigns, and adjust your strategies accordingly.
  • Track lead generation and conversion rates: Evaluate the performance of your drip campaigns and identify opportunities to optimize lead nurturing strategies.
  • Monitor customer sentiment and satisfaction levels: Gather feedback from customers through surveys and interactions, and use analytics to identify areas for improvement in customer service and product offerings.

Embrace Efficiency and Achieve Marketing Success

By implementing these five key marketing automation strategies, time-strapped business owners can streamline their marketing processes, enhance efficiency, and achieve their marketing goals without sacrificing quality or customer satisfaction. Marketing automation empowers business owners to focus on their core business objectives while their marketing efforts run seamlessly in the background, paving the way for sustainable growth and success.

December 10, 2023 To Hire or Not to Hire a Full-time Marketing Director?

To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal with for most small business owners like you.

As with any HR activity, there is additional work required of you to hiring a Marketing Director.

Job Description Preparation
Job Posting/Advertising Cost
Interviewing
Background Checks
Qualification/Certification Checks
Evaluation
Employment Agreements
Onboarding
Training

Do you think hiring a marketing consultant to perform a marketing director role for your business at a rate of $125 an hour for a few hours a month would make more sense?

This is a win-win solution. What do you think?

Contact us to learn more at info@evoklocal.com.

September 19, 2023 Follow-up with your Potential Customers through Ad Retargeting

When it comes to remarketing, some businesses have no idea what it means, or the benefits that it can bring by getting visitors (who left your website empty-handed) back to your website and purchasing what they were looking for.

It is important for a business to take every advantage that there is to convert a potential customer or client into a happy and satisfied customer. But this isn’t the only benefit of remarketing.

In fact, you can get some pretty interesting data by showing different ads to a customer who leaves your website and goes to another website.

This type of remarketing can serve to the visitor a reminder that they are looking for a certain product or service, and if they are moving around the web looking for this product or service from someone else, there is a good chance they might see your ad and return to convert. For example, you could show a different ad group to visitors that leave your website with a discount if they return to get what they were looking for. This strategy works so well that you are likely to see a 2-3 times increase in click-through-rates for these ad groups.

It might sound like a complicated process, but if you are already using Google AdWords, then you can take advantage of Google Ad Retargeting. These ads will be shown on other websites through the Google Content Network which are amazingly effective.

The benefits of a solid remarketing campaign strategy, and having Google Retargeting setup correctly are huge. The benefits range from having your ads in front of people when they are finally ready to buy, a much larger scale reach as these ads are shown on over 2 million websites, and much more efficient pricing, easier ad creation, and so on.

And there are many different ways to remarket with Google Adwords besides this. There is video remarketing, remarketing for mobile applications, having remarketing lists for search ads, and email-list remarketing which works by uploading your list of email addresses you have collected from your visitors.

When anyone on this list are signed into YouTube, Google Search, or Gmail, they will see your ads.

If ad targeting or remarketing is something you haven’t been doing, then don’t wait a minute longer to get started.

 

September 7, 2023 What Goes into Creating Optimal Content and Customer Experience

On the internet, standing out poses a daunting challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “POW” to your content will pique a customer’s’ curiosity, build their interest, and over the course of a few transactions, earn their loyalty.

This is achieved through web content that goes far beyond ordinary but without all of the sensory overload. Each aspect of your site should have its own purpose—from the background to the logo to the informative blog. Every part is a solid brick in the foundation of your establishment’s site.

Here are some possible “add-ons” to consider to make your site stand out:

– Demo/explainer videos
– Client testimonials
– A page for reviews
– Informational text that actually informs—as opposed to simply luring the client
– Interactive questionnaire
– Easy-to-follow graphics
– A healthy combination and balance of “all-the-above”
– The compelling story of your business began and most importantly, where it’s going

And don’t forget a user-friendly “contact us” page or even an option for a live Chat with a knowledgeable representative from your company? You’re only limited to your own and your team’s imagination.

So the time has come to set that staff meeting and do a plus/delta on your site’s current features. What’s working and drawing in an audience, and what’s not working? What is the purpose of each and every feature of your site? What are some viable changes that can be made? Who is your target audience? How can you make your site not only engaging but also user-friendly?

As you can tell, some guidance from an experienced digital marketing consultant should come in handy. You are the experts in your product or service; so allow some room for the marketing experts to help.

Essential Questions to ask about Customer Experience

User experience with your site can make or break your business. Think about it. A slow interface, a shopping cart that’s difficult to navigate, or even one small glitch can drive traffic away and steer potential customers toward the next result that showed up on the list of search results. So how do you keep this from happening?

Working with a knowledgeable and experienced team of designers and developers can make quite a difference in creating the best customer experience possible. When searching for such a team, you might need to keep a few ideas in mind such as

– Can they reduce my site’s loading time?
– Can they create engaging content that includes images?
– Can they strike a balance between SEO and treating my audience like “real people”?
– Can they build a user-friendly check-out?
– Can they build a user-friendly customer service Chat and/or Email page?

Thus, looking at these many aspects related to a customer’s experience is as vital to us as it is to you. Helping your business to thrive is our ultimate goal and mission.

By joining forces with your team, we can assist you in improving the customer’s experience.
What if you’re just barely getting started? We can build on that foundation as well. Either way, we’ll explore several options, analyze data, and minimize as much trial-and-error as possible to get your site running as quickly and smoothly as possible.

So don’t worry about a design that’s full of bells and whistles as opposed to substantial, engaging content and usability. Your clients are the bosses, and we’ll consider both their needs and your expectations of what makes a great, user-friendly site. Therefore, there’ll be no more worries about dead links or useless features. Would you like to find out more about what we can design for you?

Contact us at info@evoklocal.com to learn more or visit our website.

August 31, 2023 Keep Your Business’ Remarkable Reputation Online and Get More Customers

You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility offline.

Here’s some things you can do to make sure the first thing customers see when they look up your business is a business worth visiting:

Make sure your business is listed – Whether it be on niche review sites like Angie’s List, CitySearch, or MerchantCircle, make sure your business is listed on easily accessible and popular review sites to make sure that your satisfied customers have a place to leave great reviews. Don’t miss out on a 5-star review just because your business wasn’t listed!

Ask for positive reviews – If you know you have satisfied customers on your hands point them to ways they can express that satisfaction. So earn those stars and raving reviews. Collect them and make sure that they’re published!

Google your business regularly – Do a regular google search of your business to get a sense of what customers see when they look you up. Do positive reviews show up first? Or does that one bad review from years ago dominate the results? Make sure to regularly keep up with your online reputation so you can quickly and effectively address any reviews that could potentially hurt your business.

Want to learn more about how to maintain your positive online reputation? Contact us.