In the world of paid advertising Facebook Ads have grown to be the number one tool for marketers hoping to get their offers and content in front of vast audiences for a reasonable cost. When compared to other pay per click platforms, such as Google Adwords, Facebook Ads are a Godsend, providing you with a powerful tool at your disposal.

It’s possible to precisely target a vast number of people you may never before have had access to in just minutes, and with a message targeted right to them. There are a few best practices you need to understand to get the most for your advertising buck, and we’ll get you started off down the road to profits with these 5 tips for using Facebook Ads.

5 Best Practices for Your Facebook Ads

Become a targeting master – The single most effective way to succeed with Facebook Ads is to become a whiz at creating targeted audiences for your ads. This is actually not as fearsome as it sounds, as Facebook provides you a number of great tools to help, notably one called Audience Insights. Utilize these to drill down and create the prefect audience for your offers.

Use Mobile and Desktop – Right now the best converting ads seem to be the desktop ads and mobile. Right side ads can also work, but test your offers carefully there. Since mobile now is used more than half of the time to access Facebook, it makes no sense not to use it.

Segment and Daypart – Parsing out your audiences into specific segments you can reuse makes it easier for you to market long term. Also, look into the new feature of dayparting on your ads, delivering them only when your customers have the best shot at seeing them.

Don’t use tired creative – Use vivid and compelling images for your ads. This can take a bit of time, but the right images will sell you ad far better than any words. And please don’t use images that have been used over and over.

Investigate lookalike audiences – Facebook’s ability to create a “lookalike” audience based on your fans, email list, and other factors is a goldmine waiting to be found. Use this before your competition does!