social network and business technologies

Social media is a wonderful thing, and while it may be a struggle to work it into your day, it can reap benefits that did not exist even a few years ago.

After wracking your brain to think of clever and useful posts for your Facebook, Twitter, LinkedIn and Google+ account or whichever combination you happen to use, if nobody is moved to click on the links you’ve got in those posts it’s just not worth the time.

So, should you junk it all? No, instead use the following 3 tips to goose your social media audience into clicking on your links and heading where you want them to go!

3 Ways to get more clicks from your social media posts

Ask for the click and share – First and foremost, the easiest way to get more clicks from your social media posts is to just ask for them. Carefully craft your calls to action so that there’s no doubt what you want them to do. This goes for sharing, too. Subconsciously, if you make the suggestions they’ll be a lot more likely to act upon it.

Give them something to look at – Nowadays all of us love to watch videos, look at images, pore over infographics and otherwise engage visually. Often you can kill two birds with one stone with just the promise of a video or infographic that can be had for a click, which gets you both what you want.

What’s in it for me? – People need a strong reason to click through. This is where you can make the decision very easy for them by offering a helpful bribe that practically guarantees the click. The only way this doesn’t work is if your call to action is weak or nonexistent, or you don’t deliver real, relevant value. There’s nothing that will draw the ire of a reader faster than a marketer who is trying to deceive, so be sure the bribe matches their interests.